About Us

We’re a tight-knit team of dermatology clinicians, cosmetic scientists, licensed estheticians, and passionate skin writers. Together, we bring decades of experience across clinical practice, formulation R&D, skin biology, and hands-on treatment rooms. We serve every skin type and tone — sensitive, acne‑prone, melanin‑rich, barrier‑impaired, mature — and we build our guidance around real-life routines.

What sets us apart is application. We patch‑test, lab‑check, and trial routines on diverse testers (Fitzpatrick I–VI, dry/oily/combination, reactive skin) before we hit publish. We write for people who want step‑by‑step, plain‑language advice — whether you’re building your first routine or optimizing active ingredients like retinoids and exfoliants.

• Evidence‑based skincare insights grounded in current dermatology and cosmetic science
• Friendly, no‑nonsense guidance that respects your time, budget, and skin goals
• Regular updates as new research, ingredient safety data, and regulations evolve
• Direct access to cross‑disciplinary expertise spanning dermatology, chemistry, and esthetics

Skin first. Science led. People centered. We celebrate skin diversity and design everything with real routines in mind. We do not retouch before/after photos. We disclose methodologies. We respect sensitive skin and choose caution when evidence is mixed.

We value consistency over extremes, honesty over hype, and progress over perfection. Every guide and routine is built to help you take realistic, meaningful steps toward healthier skin. Our editorial workflow includes fact‑checking, medical review where appropriate, and repeat updates as new data emerges.

Transparency is our baseline. We clearly disclose partnerships or affiliate relationships, and they never influence our recommendations. Your skin’s outcome matters more than trends or clicks — and we’re comfortable saying “skip it” when claims outpace evidence.

• Practicality: Simple routines that work in real bathrooms and busy mornings
• Transparency: No miracle claims — clear ingredient lists, methods, and disclosures
• Community: Skin positivity and education over perfectionism and pressure
• Expertise: Content created and reviewed by qualified professionals with verifiable credentials
• Authority: Guidance aligned with respected dermatology and cosmetic‑science sources
• Trustworthiness: We correct errors promptly and update content as new insights appear

As Chief Editor at LuciDerma, I oversee a rigorous process that blends clinical insight with hands‑on testing. We prioritize safety, efficacy, and inclusivity — and we document what works, what doesn’t, and why.

Our content isn’t opinion. It’s built on verified expertise from dermatology, cosmetic chemistry, and professional esthetics. Articles and routines undergo editorial fact‑checking and, when applicable, medical review by board‑certified professionals.

Our review team tracks emerging research, ingredient updates, and regulatory guidance to keep our recommendations current. When evidence is limited or mixed, we say so — with context, caution, and alternatives.

We reference high‑quality scientific sources and translate them into clear, skin‑safe steps. We explain limitations, expected timelines, and how to tailor routines to your tolerance.

• Routines align with dermatologist‑endorsed principles: cleanse, treat, moisturize, protect
• Ingredient guidance follows recognized safety assessments and labeling standards
• Sun‑care advice emphasizes broad‑spectrum protection and daily wearability
• Clear flags for special circumstances (e.g., pregnancy, procedures) with a consult‑your‑clinician reminder
• Ongoing education requirements for our editorial and review teams to maintain expertise